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 Digital Marketing

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. When you get down to it, digital marketing is simply marketing.Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.Digital Marketing Metrics and KPIs are values used by marketing teams to measure and track the performance of their marketing campaigns. ... By creating specific digital marketing KPIs, it's easy to determine targets and goals and measure performance based on those values.


Types of digital marketing

There are as many specializations within digital marketing as there are ways of interacting using digital media. Here are a few key examples. Search engine optimization Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. The Balance defines it as “the art and science of making web pages attractive to search engines.” The "art and science" part of SEO is what's most important. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking. Today, the most important elements to consider when optimizing a web page include: Quality of content Level of user engagement Mobile-friendliness Number and quality of inbound links The strategic use of these factors makes SEO a science, but the unpredictability involved makes it an art.

The benefits of digital marketing

Digital marketing has become prominent largely because it reaches such a wide audience of people, but it offers a number of other advantages as well. These are a few of the benefits. A broad geographic reach Cost efficiency Quantifiable results Easier personalization More connection with customers Easy and convenient conversions

Digital marketing should be one of the primary focuses of almost any business's overall marketing strategy. Never before has there been a way to stay in such consistent contact with your customers, and nothing else offers the level of personalization that digital data can provide. The more you embrace the possibilities of digital marketing, the more you'll be able to realize your company's growth potential.

Digital marketing can be broadly broken into 7 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics.The average salary for a Digital Marketing beginner level / fresher is about Rs 3.0 Lacs to 4.0 Lacs per annum. This will depend on various other factors like skills, organization, and city of work.

BEST DIGITAL MARKETING INSTITUTE IN INDIA


Transorze is an ISO 9001:2015 certified company for delivering high quality "​Digital Marketing" training and placement services.


Why Transorze for Digital marketing?

Highly researched and customized Course material which is all inclusive and holistic.
Hands on Practice with regard to various Digital marketing aspects such as

  • Blogging
  • Search Engine Marketing(SEM)
  • Search Engine Optimization(SEO)
  • Google Adwords(PPC)
  • Social Media Markeing(SMM)
  • Social Media Optimization(SMM)
  • Affiliate Marketing
  • E-mail Marketing
  • Content Marketing
  • Online Marketin
  • E-Commerce Marketing
  • Mobile Marketing
  • Web Analytics
  • Special emphasis on soft skills and communications
  • On Job Training.
  • 100% Job guarantee with special emphasis on preparation for interviews.
  • Easy to understand learning material



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