What is social media marketing | social media marketing |
Social media marketing Social media marketing is the use of social media platforms to connect with our audience to build your brand, increase sales, and drive website traffic. ... The major social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers The Different Types Of Social Media Platforms To Serve Ads: Social networking (Facebook, LinkedIn, Google+). Microblogging (Twitter, Tumblr). Photo sharing (Instagram, Snapchat, Pinterest). Video sharing (YouTube, Facebook Live, Periscope) Benefits Of Advertising Through Social Media Include: Grow your sales and your fanbase. Use customer generated content for ads (which perform better, too!). Better target net new and returning customers (so you waste less money). A/B test on the fly, using platform analytics to determine winn...