What is social media marketing | social media marketing |

 Social media marketing

Social media marketing is the use of social media platforms to connect with our audience to build your brand, increase sales, and drive website traffic. ... The major social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers

The Different Types Of Social Media Platforms To Serve Ads:

• Social networking (Facebook, LinkedIn, Google+).
• Microblogging (Twitter, Tumblr).
• Photo sharing (Instagram, Snapchat, Pinterest).
• Video sharing (YouTube, Facebook Live, Periscope)

Benefits Of Advertising Through Social Media Include:

• Grow your sales and your fanbase.
• Use customer generated content for ads (which perform better, too!).
• Better target net new and returning customers (so you waste less money).
• A/B test on the fly, using platform analytics to determine winners.

 Increased Brand Awareness

Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business' visibility. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers

More Inbound Traffic

The people familiar with your brand are likely searching for the same keywords you already rank for. Without utilizing social media as part of your marketing strategy, you'll have much more difficulty reaching anyone outside of your loyal customer circle.

Improved Search Engine Rankings

Although posting on social media might get your business some site traffic, more effort than that is required to see significant success. Search engine optimization is very important for achieving higher page rankings and obtaining traffic to your business website