What Is Online Marketing? | online marketing |
Online marketing Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, Google AdWords and more. The objective of marketing is to reach potential customers through the channels where they spend their time reading, searching, shopping, and socializing online. online marketing differs from traditional marketing, which has historically included mediums like print, billboard, television and radio advertisements. Online Marketing Tools Email Marketing Social Media Marketing Search Engine Optimization (SEO) Display Advertising Search Engine Marketing (SEM) Virtual Events & Webinars A/B Testing & Website Optimization Content Marketing Video Marketing Marketing Analytics Marketing Automation Customer Relationship Management (CRM) Content Managemen...