What Is Online Marketing? | online marketing |

 Online marketing

Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, Google AdWords and more. The objective of marketing is to reach potential customers through the channels where they spend their time reading, searching, shopping, and socializing online.

online marketing differs from traditional marketing, which has historically included mediums like print, billboard, television and radio advertisements.


Online Marketing Tools

  • Email Marketing
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Display Advertising
  • Search Engine Marketing (SEM)
  • Virtual Events & Webinars
  • A/B Testing & Website Optimization
  • Content Marketing
  • Video Marketing
  • Marketing Analytics
  • Marketing Automation
  • Customer Relationship Management (CRM)
  • Content Management System (CMS)
  • Pay-per-click (PPC) Advertising
  • LinkedIn Ads
  • Affiliate Marketing


Benefits Of Online Marketing

A key benefit of using online channels for marketing a business or product is the ability to measure the impact of any given channel, as well as how visitors acquired through different channels interact with a website or landing page experience. Of the visitors that convert into paying customers, further analysis can be done to determine which channels are most effective at acquiring valuable customers.

How to Get Started

The first step to getting started with online marketing is to evaluate your goals and make sure they are measurable. Are you hoping to sign up 100 new customers? Generate 1,000 leads to fuel your B2B sales process? Build an email subscriber base of 10,000 people?After that, you need to make a choice about how to construct an online presence that helps you achieve that goal and create corresponding a marketing strategy for these channels. Maybe you need to set up an e-commerce site. If you’re interested in blogging to drive awareness and subscribers, look into setting up a blog and strategize on how to create great content that would encourage sharing on social media channels. Partnering with a customer that is willing to evangelize your business by creating a case study or infographic can be powerful social proof as customers are evaluating your company. A simple website or landing page with a lead capture form can help you start developing your brand and generating traffic. A basic analytics platform (like Google Analytics, which is free) can help you start to measure how you are tracking your marketing efforts towards your initial goal.
















Location: Thiruvananthapuram, Kerala, India

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