White Hat vs. Black Hat vs. Gray Hat SEO: What’s the Difference? | Black Hat SEO | Gray Hat SEO | White Hat SEO
What Is White Hat SEO?
White hat SEO means following the “rules”. Simply, you use only ethical tactics and follow search engine guidelines.Black hats and white hats are a way of describing malicious and ethical hackers.Generally, white hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines' terms of service. These tactics stay within the bounds as defined by GoogleBlack hat SEO refers to a set of practices that are used to increases a site or page's rank in search engines through means that violate the search engines' terms of service. The term "black hat" originated in Western movies to distinguish the "bad guys" from the "good guys," who wore white hatsGray Hat SEO is an SEO practice that's riskier than White Hat SEO, but one that may or may not result in your site being banned from search engines and their affiliate sites.Gray hat SEO is the combination of both white hat and black hat SEO .It is illegal method to increase the page rank and traffic. Cloacking, Duplicate content etc., ...In the world of digital marketing, SEO is always an interesting subject to discuss. People follow many SEO techniques to boost visibility and ranking of the website,in which some work and some techniques do not. It is found that to enhance the visibility and ranking of the website people adopt unethical SEO practice, which is not accepted by the search engines and resultant they penalize your website. If you are in the profession of digital marketing then you are aware of black hat, white hat and gray hat SEO. In this blog, we will discuss these three in details.
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