What is Inbound marketing? | inbound marketing |

Inbound marketing

Inbound marketing is a strategy that utilizes many forms of pull marketing—content marketing, blogs, events, search engine optimization (SEO), social media, and more—to create brand awareness and attract new business.Inbound marketing focuses on creating quality content that pulls people In to our business and brand.

What are the advantages of Inbound marketing

First and foremost, inbound marketing has been proven to be effective. Inbound marketing also provides many other benefits, including better lead generation, improved sales, boosted revenue growth, better brand visibility and awareness, and so much more.

Basic inbound marketing strategies are

• Attracting Strategies : It helps to create contents which could attract customers. Attracting strategies rely on SEO ,because SEO provides information on what customers are looking for other details too.
• Converting strategies : After you have attracted your buyer personas to your brand, the next step is converting them into marketing qualified leads
• Delighting strategies :  This strategy helps to find whether the customers are happy enough to make a long lasting relationship with them.

Examples of Inbound Marketing

• Topical blogs.
• Social media campaigns (Facebook, Twitter, Pinterest)
• Ebooks.
• Search Engine Optimized (SEO) website text.
• Viral videos.
• Web-based seminars (Webinars)