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What is digital marketing

Digital marketing is a form of marketing for promoting and selling products or services utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.



Types of Digital Marketing

  1. Search Engine Optimization
  2. Pay-per-Click, 
  3. Social Media Marketing
  4. Content Marketing
  5. Email Marketing
  6. Mobile Marketing,
  7. Affiliate and Influencer Marketing
  8. search engine marketing

SEO



SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to our website through organic search engine results.

Pay-per-Click


Pay-per-click advertising, also known as PPC or search engine marketing (SEM),is a tactic where a brand places an ad online and pays each time a user clicks on it. There is no cost to place the ad. The cost is only incurred when users engage with the ad.
  • Search advertising: Ads that appear as search results on search engine results pages (SERPs)
  • Display advertising: Ads that appear as graphics, videos, or paid posts typically found on social media feeds and other third-party websites

Social media marketing


social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services.

Content marketing

Content marketing is the process of planning, creating, distributing, sharing, and publishing content to reach our target audience

Email marketing


Email marketing is the use of email to promote products or services while developing relationships with potential customers or clients. It is essentially direct mail done electronically instead of through the postal service.

Mobile marketing


Mobile marketing is a way to promote products or services through mobile devices. With this strategy, target consumers access location and time-sensitive customized content that promotes certain products, services, or ideas.

Affiliate and Influencer Marketing


Influencer marketing is a form of collaboration. A business collaborates with an influential person to promote something. It could be a product, service, or campaign.

Search engine marketing


SEM, or search engine marketing, is the act of using paid strategies to increase search visibility. In the past, search engine marketing was a term used to describe both search engine optimization (SEO) and paid search. But now, it almost always refers only to paid search marketing.




Location: Thiruvananthapuram, Kerala, India

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