keyword planning | How to use keyword planner |

 Keyword planning

Identify the most relevant keywords for our brand with Google's keyword suggestion tool, the Google Keyword Planner. Google Keyword Planner is 100% free to use. You need not spend a penny on AdWords ads to gain access. You just need a Google account.


How to use keyword planner

  • Generate keyword ideas.
  • Look at search volume
  • Analyze search intent
  • plan search engine ads
  • Discover competitor keywords

Generate keyword ideas.

One of the primary reasons to use the keyword planner is to generate keyword ideas. You'll start by writing in a few keywords that you've brainstormed ahead of time.

In the example below, I typed in "Latest Technology News In Malyalam", "New Technology News", and "Latest Smartphone reviews"

Then, the tool generated a list of over 1,000 keywords. Those are two great blog ideas and keywords you could target in your content.


When your keyword ideas come up, the keyword planner will also help you come up with other related keywords to add to your search. This is the "Broaden Your Search" section that is at the top of the page. It looks like this:
Keep in mind that the competition isn't referring to how difficult it is to rank for that keyword, but rather how many advertisers are bidding on that keyword in PPC ads. It's still a useful column because if people are bidding on a keyword, that means there's commercial intent that's more likely to convert.

Look at search volume.

Another unit of measurement that is useful on the Google keyword planner is the monthly search volume.Your plan overview will have detailed locations. You can organize by state, city, county, or region.

How Keyword Planner works



Get help with keyword research and selecting the right terms.
   Discover new keywords

Search for words or phrases related to your products or services. Our keyword research tool will help you find the keywords that are most relevant for your business.


Research keywords

Our keyword research tool gives you insight into how often certain words are searched and how those searches have changed over time. This can help you narrow your keyword list down to the ones you really want.


Get bid estimates

Keyword Planner will give you suggested bid estimates for each keyword, so you can determine your advertising budget.


Make your plan

Once you’ve found the keywords you like, you can add them to your advertising plan. Save your plan for future reference or share with your business team. When you’re ready, you can finalise and launch your campaign.





Location: Thiruvananthapuram, Kerala, India

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