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Television advertisement
A television advertisement (also called a television commercial, commercial, advert, TV advert or simply an ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product or service.Advertising revenue provides a significant portion of the funding for most privately-owned television networksTelevision advertising is the sending of promotional messages or media content to one or more potential program viewers. ... Advertisers desire to provide messages to people who are interested in their products or services. Advertisers pay media companies (such as broadcasters) to send their promotional messages..
Types of TV advertising
There are two types of advertising namely, “sponsored programmes” and “announcements“.- Programme or Sponsored Programme. It is a type of telecast where a story, play, a film is sponsored by the advertiser who pays for the time. ...
- Announcement.
Benefits of television advertising
- TV Reaches Large Audiences. You can't beat TV's reach.
- Viewers Spend More Time With TV.
- TV Attracts Loyal Viewers. .
- TV and Online Work Together. .
- Ad Formats Adapt to Improve Viewing Experience.
- Fishing Where the Fish Are Is Getting Easier.
- TV Advertising Can Be Affordable.
TV commercials importantS
Ability to Target Your AudienceOther advantages of advertising on television are the ability to target specific audiences and expand reach by encouraging further engagement on social media. Advertisers can target their audience by purchasing ad spots during shows their intended demographic is likely to be watching.
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