What are the types of lead generation? | Lead Generation |

 Lead Generation

In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.Lead generation is broken down into sets of marketing activities that correspond with stages of the buyers journey, starting with generating traffic, then converting visitors into leads, and eventually converting those leads into customers.



Lead generation process

Lead generation is the process of attracting leads (your potential customers) into a contact management or marketing software system with the hope of nurturing them throughout the buying process to help convince them about your offerings and then convert them into a paying customer.

Types of lead generation

  • Outbound – prospecting and contact via email and phone
  • Online – driving traffic to your website and generating enquiries and leads.
  • Paid 3rd Party – content distribution networks, lead brokers, lead generation agencies, list vendors
  • Events – tradeshows, invitational meeting, business breakfasts etc.
  • Branding & Advertising – sponsorship and advertising in mainstream media, analysts etc.
  • Direct mail – hard copy mailers sent to prospects
  • Referrals – generating leads through customers and partners
  • PR – press releases, editorials, speaking opportunities etc.


strategies for generating targeted leads that are highly effective.

  • How to use email marketing for lead generation? ...
  • How to use effective landing pages ? ...
  • Use LinkedIn for lead generation. ...
  • Create valuable content. ...
  • Speak at offline events. ...
  • Incorporate live chat or feedback widgets like Qualaroo.


Location: Thiruvananthapuram, Kerala, India

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