Search engine optimization (Seo)

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid trafficSEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches.The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

SEO important for marketing

SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.

However, the search results have been evolving over the past few years to give users more direct answers and information that is more likely to keep users on the results page instead of driving them to other websites.

How do you do SEO for a website?

• Get a good domain.
• Use a website platform.
• Use a good web host.
• Create a positive user experience.
• Create a logical site structure.
• Use a logical URL structure.
• Install a good SEO plugin.

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