How to Use Google Ads Keyword Planner

When I used to study about keyword planning and discover new keywords.It was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target.

That's why Google ads keyword planner is an important tool for marketers.

Essentially, the Google ads keyword planner is a free resource you can use to research keywords, generate keyword ideas, and help you with your pay-per-click strategy.Although you need a Google AdWords account to use this tool, which requires billing information, you never need to run a campaign or make a purchase to use the keyword planner tool.

Below, let's review how to use the Google keyword planner and implement this tool in your strategy. Then, we'll dive into other free alternatives you could use.

Generate keyword ideas.

One of the primary reasons to use the keyword planner is to generate keyword ideas. You'll start by writing in a few keywords that you've brainstormed ahead of time.

In the example below, I typed in "Latest Technology News In Malyalam", "New Technology News", and "Latest Smartphone reviews"

Then, the tool generated a list of over 1,000 keywords. Those are two great blog ideas and keywords you could target in your content.

When your keyword ideas come up, the keyword planner will also help you come up with other related keywords to add to your search. This is the "Broaden Your Search" section that is at the top of the page. It looks like this:

Keep in mind that the competition isn't referring to how difficult it is to rank for that keyword, but rather how many advertisers are bidding on that keyword in PPC ads. It's still a useful column because if people are bidding on a keyword, that means there's commercial intent that's more likely to convert.
Look at search volume.
Another unit of measurement that is useful on the Google keyword planner is the monthly search volume


Your plan overview will have detailed locations. You can organize by state, city, county, or region.

How Keyword Planner works

Didcover new ketywords

Search for words or phrases related to your products or services. Our keyword research tool will help you find the keywords that are most relevant for your business.

Research keywords

Our keyword research tool gives you insight into how often certain words are searched and how those searches have changed over time. This can help you narrow your keyword list down to the ones you really want.

Get bid estimates

Keyword Planner will give you suggested bid estimates for each keyword, so you can determine your advertising budget.

Make your plan

Once you’ve found the keywords you like, you can add them to your advertising plan. Save your plan for future reference or share with your business team. When you’re ready, you can finalise and launch your campaign.

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